Discount Towing Canberra: A Rescue Story — On the Road and Online
When Discount Towing Canberra approached Mulwaree Online, they weren’t looking for marketing fluff or vague promises. They were looking for survival.
Despite running a reliable, locally respected towing service across Canberra and the surrounding ACT region, the business was slowly bleeding out—not due to poor performance, but because no one could find them online. For over a year, their website hovered at position eight on Google, and in an industry where people make decisions in seconds, being that far down the page meant one thing:
No calls. No clicks. No business.
The message was simple and urgent:
“We need to be in the top two on Google for towing in Canberra—or we’re shutting the doors.”
That’s when Mulwaree Online stepped in.
The Problem: A Great Business That Google Couldn’t See
Discount Towing had the trucks, the team, and a reputation for turning up quickly and charging fairly. They had decades of experience and loyal customers across Tuggeranong, Gungahlin, Belconnen, Fyshwick, and Queanbeyan.
But online? They were getting lost.
Even people searching phrases like “towing Canberra 24/7” or “cheap tow truck Gungahlin” couldn’t find them. Their Google Ads were costly and ineffective, often getting outbid by national chains or fly-by-night operators. Their Google Business listing had only a handful of reviews. Their site was slow, outdated, and failing to rank for anything but the most generic terms.
They were doing everything right on the road—yet falling behind in the one place that mattered most: search results.
The Stakes: Top Two or Bust
For a business like Discount Towing, position matters more than most people realise.
According to industry data, over 70% of clicks go to the top three results on Google—and more than 35% go to the very first result. Position #8 might as well be page two.
For a tow truck operator, this is devastating. Customers don’t browse; they call whoever shows up first when they’re stranded or panicking. If you’re not on top, you’re not getting the job.
That’s why the team at Discount Towing came to Mulwaree Online with a direct request:
“Get us to the top. Fast.”
They didn’t need a prettier website. They needed visibility, phone calls, and revenue.
The Solution: Mulwaree Online’s Targeted SEO Strategy
Mulwaree Online responded with a precision SEO plan, laser-focused on what Discount Towing actually needed: local domination, consistent lead generation, and search engine trust.
This wasn’t a basic keyword stuffing job or some off-the-shelf template solution. It was a complete ground-up rebuild of their digital footprint.
1. ACT-Specific Search Term Strategy
First, the team conducted a full keyword audit, not just for generic towing terms, but for Canberra-specific, location-rich searches. People don’t just search for “tow truck”—they search for:
- “Cheap towing Belconnen”
- “Tuggeranong car broke down help”
- “Flat battery Civic Canberra”
- “24 hour towing Queanbeyan”
- “Emergency roadside assistance ACT”
Each of these search terms reflected a customer in distress, ready to make a call. That’s the traffic Discount Towing needed—and that’s where Mulwaree Online focused their energy.
2. Suburb-Optimised Pages
The website was restructured with dedicated pages for each region in the ACT, including:
- Belconnen
- Gungahlin
- Tuggeranong
- Weston Creek
- Woden Valley
- Queanbeyan
- Inner North / Inner South
Each page was custom-written with local references, service-specific content, and photos of actual trucks and drivers on the job in that suburb.
The result? Google now sees Discount Towing as a genuine local authority, not just a generic business trying to cover a broad region.
3. High-Performance Mobile Design
Over 90% of Discount Towing’s traffic comes from mobile users—people stuck roadside with one hand on the phone and the other on the steering wheel.
Mulwaree Online redesigned the site to be:
- Fast-loading on mobile
- Click-to-call enabled on every page
- Simple and intuitive for people in a rush
- Clear pricing expectations and no-nonsense copy
This mobile-first approach reduced bounce rates and tripled click-to-call conversions within the first two weeks.
4. Content That Converts
Mulwaree Online introduced a series of fast, informative blog posts to establish domain authority and answer common customer questions, such as:
- “What to Do If Your Car Breaks Down in Canberra”
- “How Much Does Towing Cost in the ACT?”
- “Who Pays for a Tow After an Accident in Canberra?”
- “Towing in Bushfire Zones – What You Need to Know”
These articles didn’t just attract traffic—they kept visitors on the site longer and built trust, increasing both rankings and conversion rates.
5. Google Business Overhaul & Review Growth
Their Google Business listing was transformed with:
- High-resolution location-specific images
- A structured review strategy
- Categorised services (towing, jumpstarts, accident response, etc.)
- Accurate opening hours and instant directions
From just 11 reviews, they grew to over 130 verified reviews, averaging 4.9 stars. This boosted local search placement dramatically and positioned them as the most trusted towing operator in the Canberra region.
The Results: From Survival Mode to Market Leader
In just eight weeks:
- Discount Towing went from position 8 to position 1 or 2 on Google for more than 40 local search terms.
- Inbound calls increased 300%, averaging over 20 per day.
- Google Ads spending dropped by 80%, as organic traffic replaced paid clicks.
- Revenue increased by more than 250%, with consistent monthly growth.
- They hired new staff and added two additional vehicles to their fleet.
- They expanded their service area to cover more of the ACT and into regional NSW.
Most importantly, they didn’t just survive—they began thriving.
Why Mulwaree Online Was the Right Partner
Unlike generic marketing agencies, Mulwaree Online understands small business, urgency, and what actually drives revenue. Their approach with Discount Towing was clear:
- No vanity metrics
- No lock-in gimmicks
- No jargon
Just measurable outcomes and business-first thinking.
This is what makes Mulwaree Online unique—they don’t chase awards or “likes.” They build strategies that keep good businesses like Discount Towing open, growing, and profitable.
Client Summary
Client: Discount Towing Canberra
Website: discounttowing.com.au
Region: ACT & Surrounds
Industry: Vehicle Towing & Roadside Assistance
Problem: Low visibility on Google, risk of closure
Solution: Full local SEO strategy, mobile-first rebuild, suburb pages, content marketing, review acquisition
Results: #1–2 rankings, 300% more leads, sustainable growth, regional expansion
A Message from the Client
“We were stuck. Literally and figuratively. The phones weren’t ringing, and every week felt like it might be our last. Mulwaree Online didn’t waste time—they knew what mattered and got it done. Within weeks, we went from buried to booked out. We owe our business to this partnership.”
Conclusion: The Power of Local SEO Done Right
Discount Towing’s success story isn’t just about a towing business—it’s about what happens when real-world experience meets digital strategy that works.
They didn’t need gimmicks. They needed Google visibility, local trust, and a site that converts traffic into bookings.
Mulwaree Online delivered all three—and then some.
Is your business struggling to be seen online in Canberra or anywhere across regional Australia?
We don’t just get you clicks.
We get you calls, bookings, and results.
📞 Visit mulwaree.online to book a free strategy call today.